Huminimal

HUEMINIMAL is one of our favorite kids 🙂 We created every single comma in the text, every crumb in the photos and each line in the brand, all with maximum attention.  Our challenge was to create a local brand with an international personality. Also, it was a young brand entering a market crowded with old companies, with fifty or a hundred years of experience that has been passed down from generation to generation.We worked together with Hueminimal, starting with research and strategy, defining the brand and the target audience to which it is aimed, the values it wants to convey, through to its positioning in the market, as well as creating all the visual products, including a full branding package, digital products such as an ecommerce website, 3D visualization (photorealistic renders for products), social media, printed material like labels, manuals, etc.