Sunshine Hummus

Sunshine Hummus is a chain of hummus shops located in London. As always, we enjoyed the interesting experience that accompanies the pleasure of creating a brand for a business that is located overseas – this time, in London.It was a shoulder-to-shoulder process with the entrepreneur, a path that included a lot of conversations at the start-up stage and also later on in the process. During these conversations we honed in on the character of the local customers and how we would promote the hummus shops to their specific nature and culture and get the local customers to embrace hummus as an experience and culture.We created a complete brand package that includes graphic language and a logo, digital and print products – menus, packaging, etc., social media – we outlined the character of the accounts and initiated them.